Mobile App Design for Retailers

With the majority of retailers now seeing the benefits of expanding into the mobile channel, an app can provide a substantial boost to a mobile marketing campaign. However, without an effective design, the popularity of the app is doomed before it has been launched. By getting it right, retailers can boost sales figures, improve the [...]

Freeview’s new ad flies

This is a fantastically slick campaign from TV broadcaster Freeview, given that it is a not for profit company. Which begs the question, where did it find the budget to pull off this ad? Perhaps it was a favour from newly-appointed agency Leo Burnett. Or perhaps not, considering this was an £18m project.  Whatever the [...]

Color – it’s been emotional

Our relationship with color goes way back, and it changes over time. Did you know blue was for girls and pink was for boys until about 100 years ago? Pink was considered a stronger colour whilst blue was considered daintier, and was associated with the Virgin Mary, and therefore perceived as more appropriate for girls. [...]

Brand Education for Clients

For designers, it is often all too tempting to get caught up in the details and intricacy of a branding project, finding that exciting hook and letting your imagination run wild… only then to be brought back down to earth when presented with a clients mixed vision.  Have you ever heard them say “oh we [...]